Zhongshan Kangwang Electric Co., Ltd. is the design, production various types of home appliances based private enterprises, are the main business is production and sale of refrigerators. The company covers an area of more than 30,000 square meters, has more than 300 outstanding employees. Product specification is complete, diverse styles, with excellent and stable quality and well received by domestic and foreign customers praise.
Companies in strict accordance with ISO9001 quality management system standards for quality management and control, all products are one-time through the national compulsory 3C certification, and pursuing a "customer focus, continuous innovation, continuous improvement" quality policy, in the high-quality staff, technical staff under the tireless efforts strive to provide customers with greater efficiency air Inter.
Kang Wang electrical business strategic objectives can be carried out according to the four major elements: market objectives, innovation goals, profit goals and social goals.
1, the market target. An enterprise in the development of strategic objectives when the most important decision is the relative position of enterprises in the market, it often reflects the competitive position of enterprises. The market position that the firm expects to achieve is the best market share, which requires a careful analysis of the customer, the target market, the product or service, the sales channel, and so on.
(1) product targets. Including product mix, product line, product sales and sales;
(2) channel objectives. Including vertical channel objectives, ie channel levels, and horizontal channel objectives, ie the number and quality objectives of the same channel member.
(3) communication objectives. Including advertising, business promotion and other